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The campaign aims to embody the effortless equilibrium that characterises the daily lives of Eden’s residents who are all infatuated with the great outdoors in ways totally personal to each and every one of them.The importance of people and space, the balance between work and home life, the melding of style and exploration all became focal points.But also 70s vibes with scarf dresses in mousseline.Vanhee-Cybulski is revising the codes of haute modern dressing for this equestrian-routed French Fashion When everyone is playing urban street-wear, Jonny Johansson used a romantic and soft approach for his Acne Studios Fall/Winter 2017.
COS is going back to where it all started by re-opening its Kurfürstendamm store in Berlin.
Since then, the brand has been consistent in delivering outdoors-oriented products since the 70s when people began to engage with nature in new and exciting ways.
Men and women took their free time to explore natures splendour in a more recreational setting with backpacking, camping, mountaineering and cycling being just a few of their preferred activities.
Back in 2007, the Kurfürstendamm store was the first COS store to open on the German market and has since then evolved into eighteen stores.
This time, the Kurfürstendamm store is set over two stories and 625sqm, offering the full collection across COS womenswear, menswear and children's wear.
Adhering to long-standing traditions and stripping down to a the bare essentials may just be the key ingredients for a campaign in which the ideal customer is present at both ends of the process; they are simultaneously an inspiration and the receiver of the end product.